Marketing Update: Angel Soft 12 Jumbo Rolls Bath Tissue

Saturday, October 12, 2019
Last week, I purchased another 12 pack of Angel Soft Jumbo Rolls of bath tissue at my local Walmart.  (aka toilet paper )
I like to keep track of UPC codes, but did not find this package's UPC in my database.
And it seems, no one else on the Web knew about it either!

"So for the record":

The one I purchased on 9/20/2019, and for the last four years:
UPC-A: 030400790003
Angel Soft 12 Jumbo Rolls
12 ROLLS
381.3 SQ FT
286 SHEETS PER ROLL
4.0 IN X 4.0 IN
"280+ SHEETS PER JUMBO ROLL"
$5.98

The one I purchased on 10/4/2019:
UPC-A: 030400792427
Angel Soft 12 Jumbo Rolls
12 ROLLS
321.7 SQ FT
254 SHEETS PER ROLL
3.8 IN X 4.0 IN
"250+ SHEETS PER JUMBO ROLL"
$6.12

INTERESTING:
For what appears to be the same "Angel Soft 12 Jumbo Rolls",
the price has gone up from $5.98 to $6.12,
the sheets per roll has dropped from 286 to 254,
the total square footage has dropped from 381.3 to 321.7,
and the size of each sheet has dropped from 4"x4" to 3.8"x4.0".

The price alone is approx. a 2.3% increase.
But when the number of sheets you've purchased has changed also (approx. 11% decrease), the price increase is more like 15%.
Wow.

I'm not surprised by the change in width:  seems as if the TP in the store rest rooms keeps getting narrower and narrower, too.

Not so "Jumbo" any more.